SKOKIE, Ill. — The Portland Cement Association (PCA) provides the cement industry with a vast array of economic and market information.  While this information can be invaluable in formulating near- and long-range corporate strategies, a clear understanding of the numerous forecast ingredients is vital.

Practical Application of PCA Economic and Forecast & Market Assessments is a new PCA seminar that allows marketing and corporate planning professionals to fully understand and utilize PCA market and economic data. Attendees will gain insight into how PCA creates the projections and the risks and turning points contained in each economic forecast.  The seminar will show how market professionals can monitor macroeconomic indicators to determine if PCA projections are on track.

In addition to valuable insight regarding PCA projects, attendees will receive several PCA Economic Research publications including the 2006 Annual Yearbook.

Dates: August 7-8, 2007

Registration Online: at http://www.cement.org/learn.

Cost: $295 members/$895 non-members registration fee

About PCA
Based in Skokie, Ill., the Portland Cement Association represents cement companies in the United States and Canada. It conducts market development, engineering, research, education, and public affairs programs.

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